Cost per lead, non-brand
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baseline —
Click → lead rate
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baseline —
Leads = phone calls from ads + appointment form submits, as Google counts them.
Cost per lead
BaselineSince changesChange (hover)
Leads
BaselineSince changesChange (hover)
By campaign
Per-day figures for the selected range vs. baseline. Sparkline = last 30 days of cost per lead (7-day smoothed).
| Campaign | Spend/day | Leads/day | Cost per lead | Baseline CPL | Change | Trend |
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| Waiting for data… |
What changed, and when
Each date is marked on the charts.